Every month give all your students between 2-5 trial passes to give to their friends, ask students for their support rather than demanding it! Most will not you use them but if just two percent give the passes and you give out 200 passes, that’s 4 leads without little effort and cost.
The best way to obtain referrals is to give an outstanding service, through teaching great martial arts classes and helping students achieve their goals. Have Raving Fans and they will be happy to recommend your martial arts school to their friends and family.
Highlight that most of our members are referred by others which helps make the school a good place to come to by having quality people attend.
Referrals should be your biggest source of prospects other than leads you generate yourself. They should form an essential part of your martial arts marketing campaigns.
Referrals come from not just satisfied customers but raving fans, remember the last time you went to see a great movie, how many people did you tell to go and see that movie Right! Lots and lots. The same thing should happen with your students, the following factors will encourage your students to refer.Exciting classes
Friendly & Courteous staff
Giving more than expected
Helping people achieve their goals
Incentives i.e pro-shop vouchers
